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Resources

Simon Boot: An intro to link tracking

Simon Boot: An intro to link tracking

The amazing world of measuring clicks

If we can’t measure it, we can’t manage it. Link tracking is a great way to measure how much people are engaging with the links we’re sending out – whether in newsletters or ordinary emails. In this 12-minute video, Leading Change’s resident nerd, Simon Boot, explains why trackable links are useful and teaches us how to use them.