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Social media do's and don'ts: Quick tips for Queen's Young Leaders

Social media do's and don'ts: Quick tips for Queen's Young Leaders

Nikki Cochrane, Co-Founder of Digital Mums, gives Queen’s Young Leaders her quick top tips on social media

In 2014 Nikki Cochrane and Kathryn Tyler set up Digital Mums to help mums fit work around family commitments by making them the best social media managers on the market. Leading Change asked Nikki Cochrane for her top 10 social media do's and don'ts for Queen's Young Leaders.

Go back to Nikki Cochrane's more detailed advice for Queen’s Young Leaders

Do figure out who your audience are, and what your social media objectives are, before choosing the social media platforms you want to be on.

Do be strategic with social media. Ultimately, it’s a marketing channel and one you’ll be spending your time, money and effort on.

Do try and inject humour when you can. People are on social media to be entertained! Well, maybe not on LinkedIn, but otherwise they are.

Do spend enough time on it. Running one social media platform well takes around five hours a week. It’s not something you can do on top of a full-time job.

Do test out social media advertising. It’s still finding its feet, so the return on investment (ROI) is still potentially high for those that figure it out for their business.

Don’t just broadcast at people. Social media is about engagement with your audience, not about shouting at them until they buy your stuff – which doesn’t work by the way.

Don’t forget about the various social media tools out there. They’ll make your life a lot easier.

Don’t be too risk averse. Having to have long discussions and sign off every single reply means you can’t be responsive and sucks all the life out of your social media accounts.

Don’t use an untrained intern to manage your company’s social media. Just don’t.

Don’t wait. Your project needs to be on social media and it needs to be on it now!

Go back to Nikki Cochrane's more detailed advice for Queen’s Young Leaders