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Insight and Inspiration

Insight and Inspiration

How to teach creative young people

Image above: This doodle is done, by Liza Sperling

Are you teaching creativity? Teaching creative people? Mentoring entrepreneurs in creative industries? Or looking to inspire young people? Then this guide – written by Leading Change Course Director, Frances Brown – could help you.

Insight and Inspiration looks at how to:

  • develop the creative core of students
  • get students to understand their value and see the commercial value in their work
  • teach creative students how to network
  • communicate and deliver training to creative students.

The guide ends with a series of great activities to inspire your students that you can easily recreate in your own workshop.

You can download Insight and Inspiration from this page, but here are some of our favourite tips and quotes to give you a taster.

Creative core

A creative person not only needs to understand their offer and who they are as an individual, but also needs to understand that they are their own brand. What they produce is linked to them as individuals. You need to strengthen your students' belief in themselves.

“Make time to be creative the way you make time to do your tax return. A creative fire can go out so keep inspiring yourself and be clear to family and those you work with that time to work and experiment creatively is not something that can be compromised on.”

Jenna Hubbard, Freelance Dancer and Lecturer at DeMontfort University

Value

Students need to understand their value for themselves and in the eyes of others, and to be able to see the commercial value in the work they create.

“So many creative students are by nature, entrepreneurial. They’re probably already designing material for their friends, making and selling products, putting on interesting events. Gather case studies and help them to do what they already do, better.”

Alison Coward, Bracket Creative and Tutor on the Leading Change course

Paint pots and quote: "Creativity requires the courage to let go of certainties", Erich Fromm

Image credit: Denise Krebs

People and networks

Students need to seek out or create their own networks. Some will be natural at this and for others it will take much more effort. Whether it is physical or digital interaction, networking is key to:

  • getting to know the people they need to know
  • understanding the competition
  • and, therefore, their particular niche.

“Bring in people to act as a third voice. Creatives and start-ups like to be inspired by people who are not too different to them – people who have not long graduated or started up who can share a similar story or journey that they can relate to.”

Kate Pickering, Jeweller and Owner of Vanilla Ink Studios

Delivery

How you deliver creative enterprise education is as important as what you teach. It's important to focus on why a lesson is relevant to the industry and the working processes the students will encounter.

Students may not engage with the teaching if they feel the content does not apply to them. Explain how certain activities and skills will apply to their development and to working situations. And use their language!

“The quality of content is important, but also pay attention to how you present that material. Why not get a creative student to design it for you?”

Alison Coward, Bracket Creative and Tutor on the Leading Change course

Download Insight and Inspiration for more information about creative students and ideas for activities to do with them.

Insight and Inspiration Guide

“The quality of content is important, but also pay attention to how you present that material." 

Alison Coward

“Bring in people to act as a third voice. Creatives and start-ups like to be inspired by people who are not too different to them."

Kate Pickering