Based in Lagos, Nigeria, Uche Pedro founded BellaNaija in 2006. Since then, it has grown in so many ways – from pioneering the monetisation of digital media in Nigeria to playing a major role in revolutionising the wedding and fashion industry in Africa.
Under Uche’s leadership and alongside an outstanding team, BellaNaija is now a global digital media brand rooted in Africa.
Uche holds a bachelors in Business Administration with distinction from the Ivey Business School at Western University. She is also a TEDGlobal Fellow.
In 2013, Uche was honoured as the British Council International Young Media Entrepreneur of the Year for Nigeria. In 2014 and 2015, Forbes Magazine online listed Uche among the 30 Most Promising Young Entrepreneurs in Africa.
Recently, she was named one of the 100 Most Influential Young Nigerians. In 2018, she was part of the #GatesLetter2018 campaign, asking Bill Gates a question centred on values and culture.
Uche is passionate about giving back to the community and investing in the next generation.