Tim Ashcroft trained as a musician and secondary school teacher. However, he chose to move into business, keeping music as a hobby.
His career spans working in sales, marketing, advertising, consultancy, research and leadership – including working and living in Saudi Arabia for 17 years where he set up his first business in marketing and advertising.
Today his main work is in helping people start, run and grow their businesses and organisations.
In 2006, Tim established Innovas as a consultancy and management development company based in Cheshire. Innovas provides support through coaching, mentoring and training to companies from early stages to growth.
Tim has worked closely with the boards of major public sector organisations from across the UK including:
- the Department for Business, Energy and Industrial Strategy
- the National Health Service
- various universities
- the Welsh Government
- and numerous local authorities.
He has also worked as an advisor to the Government of Cyprus.
His work with young companies has included mentoring graduates over four years as part of a contract with the Welsh Government. This included one-to-one support and various workshops.
Tim brings a broad expertise from working in several cultures, starting businesses in two countries, and an understanding of the broader international issues.