Mainda Kiwelu is a marketing, brand and intellectual property strategist, helping clients to launch and market products. She specialises in new companies in content, education, lifestyle and digital technology industries.
Since 2014, she has been volunteering as a speaker for Traidcraft, spreading the message of fair trade for poverty alleviation.
Mainda has a degree in International Law and Business from Anglia Ruskin University, a Professional Diploma in Marketing from the Chartered Institute of Marketing and a Specialisation Certificate in Intellectual Property from the University of South Africa.
With over 12 years experience in marketing and startups, Mainda has worked in multinational professional services and information technology companies, and other sectors, including:
- digital products
- higher education and research
- and the public sector.
And her work has involved key responsibilities for products, covering:
- brand impact
- budget management
- campaign design and management
- business development
- key account support
- and revenues and profitability throughout product life cycles.