Barney Pacheco

Barney Pacheco

Barney is a Marketing Lecturer in the Department of Management Studies, University of the West Indies (UWI), St Augustine.

His academic qualifications include an MSc in Administration from Concordia University and a PhD in Marketing from the University of Colorado, Boulder.

Barney has extensive experience in consumer behaviour research. He has provided consulting services to both Caribbean and Fortune 500 companies in the healthcare, financial and manufacturing sectors – using a variety of advanced analytical tools in projects involving:

  • brand equity measurement
  • product awareness and usage tracking
  • customer satisfaction monitoring
  • and market share analysis.

Over the past decade, Barney has also been engaged in delivering executive development programmes for leading private sector corporations and governmental organisations in areas such as market planning, strategic pricing and advertising.

Throughout his career, he has been actively engaged in empowering future leaders by participating at an executive level in the Junior Achievement programme as well as serving on the local Fulbright Scholar selection committee.

Barney is passionately committed to the idea of social change through education and when not working, he spends time listening to music, enjoying good food and agonising over the West Indies cricket team.