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Deane de Menezes

Deane de Menezes

Deane de Menezes is a 2018 Queen’s Young Leader determined to tackle the stigma around menstruation in India.

She is the Founder of Red is the New Green, a project which aims to end the embarrassment felt by women and girls about their periods, while providing eco-friendly solutions to tackling sanitary waste.

In 2016, Deane started a pilot scheme at a school in Mumbai, which installed low-cost sanitary towel vending machines and incinerators on campus and delivered awareness-raising sessions to students.

As a result of its success – both in reducing female absenteeism caused by menstruation and improving the disposal of related waste – the project has now been extended to 11 schools and has reached over 15,000 women and girls.

Deane has introduced the project to hospitals, colleges and self-help groups in her aim to take her work and message to all sections of society, regardless of age, gender or income.